Questions, answered honestly.

The things people ask before signing up — including the ones we wish people asked more often. No marketing hedge, no “it depends” cop-outs.

Pricing & engagement

How do we start?
Send your URL and what's bothering you. You'll get a concrete recommendation and a fixed quote within one business day — no call required.
Which plan is right for me?
Ask what's riding on the site. If it represents your business — a brochure site, a portfolio, a blog — Essential. If it brings in the business — a store, bookings, leads — Growth. If the business can't run without it, Premium. Tell us what the site does and we'll say which, in writing, within one business day.
Are care plans month-to-month?
Yes. No annual lock-in, cancel any month before the next billing cycle — and the first month is refundable if it isn't what you expected. If we're not earning the retainer, you should be able to leave without a fight.
Do you charge per site?
Each plan covers one site. Second and later sites are half price, whatever mix of plans they’re on — checkout applies it automatically.
Why not unlimited edits?
Because “unlimited” usually means a ticket queue and a two-day turnaround. Two hours a month on Growth is roughly fifteen small changes, done by the engineer who knows your site, usually the same day — and nothing custom is excluded. If you regularly need more, Premium has five hours, or we quote the bigger thing as a project with one price.
Why not 24/7?
We’d rather tell you exactly when we reply — within 2 hours, 9am–5pm Pacific, every day — and who replies, than print “24/7” and hedge it in the terms. On Premium you have a direct line, and if the site goes down at 3am, we start at 3am.
Can I just hire you for a one-time fix?
Yes. Emergency help is priced per incident, and everything else — performance, security, custom development, a migration, a server setup, a rebuild — is a fixed-quote project. You don't need a care plan to work with us.
How does pricing work for one-off projects?
Fixed-fee, agreed before any work starts. Once we've looked at the site we send a written scope and a price. If something genuinely changes scope mid-project, we tell you and agree on the difference — never a surprise on the invoice.

Scope & technical fit

Do you work on sites you didn't build?
Almost always — that's most of the work. Taking over WordPress sites built by other agencies, freelancers, or in-house teams is the bread and butter.
What hosting do you support?
Anything that gives us SFTP/SSH and database access: WP Engine, Kinsta, Pressable, Cloudways, SiteGround, ServerPilot, plus self-managed VPS / DigitalOcean / Hetzner / etc. If your host blocks SSH and gives us only a clunky control panel, the work is harder but not impossible — we'll flag it before we quote.
Do you support WooCommerce?
Yes. WooCommerce is a regular part of the work — performance tuning, checkout debugging, payment gateway issues, multi-currency setups.
WordPress multisite?
Yes. Multisite networks are included on the Premium plan (cross-site updates, network plugins, subdomain SSL and the rest); on other plans we scope the network individually.
Do you build new sites?
Yes. If your current site has reached the end of its life, or you're starting something new, we'll build it the way we'd want to maintain it afterward — fast, simply structured, documented, and never locked to us. Fixed quote, like every project.
Can you build something custom?
Yes. Custom plugins, integrations with your CRM, invoicing, or booking tools, custom blocks, calculators, forms with logic — built the WordPress way so updates don't undo them, and documented so you're never dependent on us.
Do you handle servers, hosting setup, and deployments?
Yes. From choosing a host to setting up your own server, keeping it patched, creating a test copy of the site, and putting changes live safely. If you've heard the words 'staging', 'deployment', or 'DevOps' and wanted someone to just handle it — that's us. Everything ends up documented in plain English, with the accounts in your name.
Headless / decoupled WordPress?
We can work with that — including the front end (Next.js, Astro, Gatsby, etc) alongside the WordPress backend.

Access & security

Do I need to give you full admin access?
We work from admin accounts in our own names, with audit logging. When the engagement ends, those accounts are removed. Shared credentials are never used.
What about server / hosting access?
For most work we need at least SFTP and database access. For deeper performance or security work, SSH is needed too. We don't need root unless we agree on it for a specific reason.
Will you sign an NDA?
Yes. We have a standard mutual NDA, or we'll sign yours within reason.
How do you handle data?
Client site data stays on your hosting infrastructure — we don't pull databases or files to our own machines unless absolutely necessary for a specific debugging task, and only with your explicit approval. Backups are stored on your designated backup destination, not ours.

Emergencies

What counts as an emergency?
Site offline, white screen of death, hacked or defaced, a plugin or theme update that broke checkout or login, malware showing up in Google search results, or any active outage costing you money.
How fast do you actually respond?
New emergencies: we reply within 2 hours, 9am–5pm Pacific, every day. Routine inquiries get a written reply within one business day, with a concrete recommendation and a fixed quote. A senior engineer reads them, not an auto-responder.
What if you can't fix it?
No fix, no fee — you don't pay for a recovery we couldn't complete. Then we tell you what we found and point you to a specialist who can help. We'd rather lose the deal than take it under false pretenses.

Still have questions? Send them with your URL.

You’ll get a written answer within one business day — plain English, from the person who’d do the work.

Site down right now? Start emergency triage →