A slow site loses customers before it even loads.

Every extra second of load time is a visitor who gave up — and a ranking Google quietly hands to a faster competitor. On every care plan, keeping your site fast is simply included — caching kept working, speed checked every month, from $149. As a one-off project: send the URL and you’ll have a fixed quote within one business day, with written findings inside the first week of work.

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Five issues account for most poor scores.

After auditing a lot of WordPress sites, the same patterns show up — and most of them have the same fixes.

Render-blocking CSS and JS

From page builders that load every component's stylesheet on every page.

Unoptimized hero images

Usually a 4MB JPEG that should be an 80KB AVIF, with no priority hint on it.

INP killers

Long-running JS handlers from chat widgets, analytics, A/B test scripts, and admin-bar scripts leaking to logged-out visitors.

Layout shifts

From late-loading ads, embeds, and web fonts that arrive after the text has already painted.

Slow server response

Missing object cache, bloated autoload in wp_options, and repeated queries on home and archive templates.

Four lenses, one written report.

Lab and field data

Lighthouse for the lab view, CrUX and Search Console for what real visitors actually experience. Both, not just one.

Plugin and theme weight

Which plugins load on every request, which add the most JS to the front end, and what can be deferred, dequeued, or replaced.

Database health

Autoload bloat, missing indexes, slow queries, transient buildup, post revision sprawl.

Caching topology

Page cache, object cache, edge cache, browser cache. Where each layer is and where it isn't, with a fix list.

Best-of-breed stack, on our licenses.

Nothing here is passed through to your invoice.

Caching — WP Rocket, Perfmatters, Cloudflare APO for caching and asset control
Images — ShortPixel, EWWW, or Cloudflare Polish for image pipelines
Server-side — Query Monitor, New Relic, or Datadog APM for server-side bottlenecks
Measurement — PageSpeed Insights, Lighthouse, WebPageTest, and Chrome UX Report

Keeping the site fast is part of every care plan — from $149/mo, month-to-month, first month refundable. On Growth, Core Web Vitals are kept green, cart and checkout included.

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Performance, specifically.

What does a performance project deliver?

Written findings inside the first week: Lighthouse and real-visitor data, the top issues ranked by impact, a realistic target for each Core Web Vitals metric, and the fixes themselves at the fixed price you agreed up front. On a care plan, the same work is simply part of the month.

Will my Core Web Vitals turn green?

Most of the time, yes. Sites with structural problems (page-builder bloat, hundreds of active plugins, server-side rendering issues) sometimes need a partial rebuild — we'll tell you up front if that's the case rather than running up an hourly bill on a lost cause.

What about INP — isn't FID gone?

Correct. Google replaced FID with Interaction to Next Paint (INP) in March 2024. INP is part of Core Web Vitals now, and it's what most WordPress sites struggle with — it surfaces every blocking JS handler your theme and plugins add. Tuning INP is a core part of every performance engagement here.

Do you support WooCommerce?

Yes. WooCommerce performance work is a regular part of the practice — most of it is database tuning, query optimization, and replacing front-end JS that fires on every page when it shouldn't.

Send your URL, get the numbers.

Keeping the site fast is part of every care plan. For a one-off, tell us which pages matter most — we reply within one business day with a concrete recommendation and a fixed quote.

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